The only reason I bought a Tesla in April of this year is because they'd sell me one. Every other car company gave me the same line: give us money, we'll call you in July/August. They all had outrageous dealer markups. Two weeks after I bought my car, Tesla lowered the price on the X: they sent me a check for the difference. I ended up calling customer service to figure out why they'd sent me a check!
How is this report a reliability index? If you service your car often because it needs constant maintenance (oil changes), the safety inspection won't find minor issues to complain about
They are still innovating. For all of its other drama the Cybertruck has some amazing innovations. It's now a 48V system, uses an ethernet bus, uses un-treated stainless steel, etc.
Again, I'm not remotely claiming the Cybertruck is a great vehicle or that it won't have any problems, but they definitely are still innovating on vehicles.
Marketing? Tesla never really had a marketing department and now doesn't even have a PR department, last I heard.
Its steel body panels alone qualify as both disruptive market and technical innovation. There's exactly nothing else like it.
Did you see Munro's walking tour of the steel fab? The welding of the interiors to their respective body panels is awesome. Just one of dozens of process and technical innovation. Terrific stuff.
Acknowledging caveats about Musk, leadership, working conditions, FSD, yadda yadda aside:
Other manufacturers certainly have noted Cybertruck's reduced part count (BOM) and labor hours. They've gotta be concerned.
Like Apple with the iPhone, Tesla will continue to be more profitable than its competitors. Cheaper cost of capital, pour those profits back into R&D, fly wheel effect, etc.
Tesla is also no longer innovating, they are far behind in almost every way. They lost their lead in battery tech, marketing and assistance features.