If that's accurate, then I don't see how they will win in court, with that wrong claim.
TECHNICALLY "placement" is a term of art for adtech which (in my experience working near my adtech coworkers and their products) can only be "successful" vs competitor adtech offerings if it is placed with consideration to the user's data when placing. https://www.google.com/search?q=adtech+term+placement
E.g. give the lady a dog advert if she previously expressed interest in dogs.
It seems like X could be proving the defense's case with their own filing.
TECHNICALLY "placement" is a term of art for adtech which (in my experience working near my adtech coworkers and their products) can only be "successful" vs competitor adtech offerings if it is placed with consideration to the user's data when placing. https://www.google.com/search?q=adtech+term+placement
E.g. give the lady a dog advert if she previously expressed interest in dogs.
It seems like X could be proving the defense's case with their own filing.