The problem is that many web people just focus on the product, and only the product. If they're smart they focus on a product that fits a market.
But very few people focus on distribution, which is a necessary component of any successful product. And no, getting on TechCrunch is not a distribution strategy.
I'm not talking about companies that have a cult following, I'm talking about the perceptions of Apple's design process and how many web startups often try to emulate that fantasy version -- to their detriment.
I guess using Apple as an example made that confusion more likely, but the way they project their design process is part of why people are so obsessed about their products.
That was fascinating. In just a few years after that video the desktop pc that he marginalized there on the right became so ubiquitous and so powerful that it completely erased all of that market segmentation and swallowed up everything.
They never saw it coming. Nice to see every once in a while that Steve is a mere mortal as well.
This was put together from two comments I made here, actually.
http://news.ycombinator.com/item?id=341372 http://news.ycombinator.com/item?id=330576 (there is where the title comes from)
The problem is that many web people just focus on the product, and only the product. If they're smart they focus on a product that fits a market.
But very few people focus on distribution, which is a necessary component of any successful product. And no, getting on TechCrunch is not a distribution strategy.