In terms of software encoding that is still the case. You are basically doing a trade-off between, Bit-Rate / File Size and Encoding Time.
We could have EVC which provide same H.264 ( or x264 ) encoding time but 30%+ Bit-Rate reduction. But market seems to want maximum BitRate reduction regardless of computational complexity.
We could have EVC which provide same H.264 ( or x264 ) encoding time but 30%+ Bit-Rate reduction. But market seems to want maximum BitRate reduction regardless of computational complexity.