Human connection doesn't scale! But authenticity isn't connection. You do not need to connect with someone to see their authenticity.
I think the original sin of Elon-Twitter is mistaking popularity for authenticity - because by definition authenticity isn't universally recognizable. It's how authentic experience is unexpected, arbitrary, incomplete and often contradictory. People being authentic in a world you're not familiar with looks like...nothing? Often? When The Bear came out it showed the characters drinking out of plastic 'to-go' containers because there's no glass allowed in most commercial kitchens[1]. It had the smell of authenticity - but you wouldn't see it if you didn't know what was authentic already.
Authenticity is just not a "universally recognizable" thing. At the 'whole system' level, if you want to promote it, you should be afraid of nearly universally loved content. That content is usually too 'cooked' to really be authentic. You want the less complete stuff.
This is something I've noticed with documentaries on the furry community. Outsider documentaries always focus on the fursuits. You almost never see someone out of one even though most furries don't own one. Pittsburgh's news outlets always do interview segments during Anthrocon, and it's always fursuiters in suit.
And then from the inside, you get stuff like The Fandom which goes into the real human stories behind the animals rather than gawking at the rarest but most visible aspect: https://www.youtube.com/watch?v=iv0QaTW3kEY
It's authentic. Someone on the outside would probably recognize the difference (someone doing just another documentary/interview vs someone pointing a camera at her own community), but might not recognize the outside view as inauthentic.
There's an aspect of...how any complex trend will inevitably have some aspects that would appear to outsides like they were included by mistake...but insiders will assure you are essential and typical. You need insiders to guide you because, as outsiders, you can't understand.
I think the original sin of Elon-Twitter is mistaking popularity for authenticity - because by definition authenticity isn't universally recognizable. It's how authentic experience is unexpected, arbitrary, incomplete and often contradictory. People being authentic in a world you're not familiar with looks like...nothing? Often? When The Bear came out it showed the characters drinking out of plastic 'to-go' containers because there's no glass allowed in most commercial kitchens[1]. It had the smell of authenticity - but you wouldn't see it if you didn't know what was authentic already.
Authenticity is just not a "universally recognizable" thing. At the 'whole system' level, if you want to promote it, you should be afraid of nearly universally loved content. That content is usually too 'cooked' to really be authentic. You want the less complete stuff.
[1] https://twitter.com/dillllllo/status/1557562291801006081