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A lot of time when I hear people complain about an "inauthentic experience" in social media, what they really mean is "no one really cares what I say". Personally, I've never seen the appeal of Twitter. It's always been incredibly niche, particularly if you exclude all the people who simply use it for notifications ("I'm now live!").

Here's what I think (normal) people are starting to figure out: a lot of tech companies like to hide behind the Algorithm Defense, which is "We don't curate, suppress or promote anything, it's all The Algorithm [tm]". Google has effectively used this defense for search ranking for decades now.

Thing is, people still decide what goes into that algorithm. You see this in post-Elon Twitter with what I like to call the Blue Check Reply Guys, annoying people who couldn't build an organic audience so pay $8 to be at the top of every reply with their inane drivel. You see this on Tiktok where just mentioning "Palestine", let alone using a related tag, (allegedly) reduces your audience.

People who think they're having an authentic experience on social media I think are fooling themselves and probably living in a bubble. Like probably everyone, they want validation. Twitter in particular is the platform for snark and spouting popular opinions.



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