Is that anything like Authenticity in an Advertising Economy?
I have to admit, I've never really understood (or used) Twitter/X. Short form posts lacking depth but very, very timely? The only time I used it very much was early on when I was living in Boston and it was useful to find out if there were subway outages. Lacking depth, timely, but pointedly useful. Somehow that function stopped working after a while. I've no idea why.
I suspect I simply don't understand Twitting. I've never figured it out. Facebook and Youtube figured _me_ out, and they both provide stuff I'm actually interested in. (And yes, I find it mildly disturbing as I use something that I don't really control or understand. But FB and YT actually do work.)
Twitter/X despite several attempts on my part to play its game, simply has never produced much attention or engagement for me.
Hell, I've gotten more use from Instagram than Twitter. Though not much.
For what it's worth, I'm older, in my mid 60s. I do note that FB tends to skew older. Or at least my FB experience does. Possibly an artifact of it's algorithm. But when I click on it's recommendations for "friends" I find the older users active and the younger users accounts a ghost town.
My suspicion is that the changes we are seeing in how social media works with people, especially people of different ages, is a kind of societal immune response. To hark back to my initial reaction to this post, advertising has certainly evolved, and evolved its audience over the last century. It's still here, and still pretty deeply embedded. But what it does and how it does it has changed. Insert your own viral analogy here...
In my experiences with Twitter, if you can find a group of some sort that you interact with a lot, Twitter would try to keep that group of people interacting with each other in some way. So part of Twitter is just "being part of a group" and is usually used as entertainment or self-promotion.
If you are just there for the drama, you'll love it. There's always drama. If you are just there to interact with other music producers, there are enough of them that there's usually something new worth listening to or discuss. If you just want dumb memes, there are also plenty of them.
But very few people are going onto Twitter to "be themselves" in the first place, so looking for true human interaction is a lonely time on Twitter.
> Short form posts lacking depth but very, very timely?
...and funny. That's what was good about the Internet. It was ephemeral, like Geocities gifs and Flash cartoons. Funny posts on Twitter would generate conversations, and quote tweets would allow people to out their own spin on it.
Unfortunately VCs thought it was a billion dollar idea and ran it into the ground by turning it into the internet equivalent of talk radio.
Is that anything like Authenticity in an Advertising Economy?
I have to admit, I've never really understood (or used) Twitter/X. Short form posts lacking depth but very, very timely? The only time I used it very much was early on when I was living in Boston and it was useful to find out if there were subway outages. Lacking depth, timely, but pointedly useful. Somehow that function stopped working after a while. I've no idea why.
I suspect I simply don't understand Twitting. I've never figured it out. Facebook and Youtube figured _me_ out, and they both provide stuff I'm actually interested in. (And yes, I find it mildly disturbing as I use something that I don't really control or understand. But FB and YT actually do work.)
Twitter/X despite several attempts on my part to play its game, simply has never produced much attention or engagement for me.
Hell, I've gotten more use from Instagram than Twitter. Though not much.
For what it's worth, I'm older, in my mid 60s. I do note that FB tends to skew older. Or at least my FB experience does. Possibly an artifact of it's algorithm. But when I click on it's recommendations for "friends" I find the older users active and the younger users accounts a ghost town.
My suspicion is that the changes we are seeing in how social media works with people, especially people of different ages, is a kind of societal immune response. To hark back to my initial reaction to this post, advertising has certainly evolved, and evolved its audience over the last century. It's still here, and still pretty deeply embedded. But what it does and how it does it has changed. Insert your own viral analogy here...