Arbitration is turning into a horror movie for many of these large companies. They thought it was a way to cut the cost of consumer litigation and get disputes settled in an environment that tends to be more corporate friendly. But that only worked when there were just a few claims against the company at a time. Once they started engaging in behavior that caused larger numbers of customers to want to sue, the arbitration fees, which are paid by the corporation, started adding up rapidly and made the entire thing far less attractive than a class action lawsuit and whatever small number of customers that opt out of the class.