When the Red One was released in 2007 it started at $17500. Arri's Alexa started closer to $65000 at the time.

What they're doing with pricing today, I have no idea, but when Red hit the scene in 2007, not only did the price get a lot of attention, but it motivated the entire industry to take 4k digital video seriously. Every major manufacturer of professional cinema cameras would soon release their own competitive cameras with similar features to the Red One.