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> Everything is either perfectly localized, or built and run by local entities, or dominated by local users.

People who are tied to the English-speaking net are often totally unaware of how many areas are dominated by local companies even in markets that are linguistically much closer and more used to using English.

And that's not really a criticism - it's hard to keep up when you're not immersed in it.

I'm Norwegian but live in the UK, and I keep being surprised by Norwegian or Scandinavian online services I was unaware of when I go home to visit family, for example, despite following Norwegian news, and visiting twice a year. It's not that they're necessarily more advanced (though sometimes they are) or better, but just that often you find local companies better entrenched than you'd expect.



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