I wonder what would happen if they started making plans to move. I know farmer/developers just outside of Des Moines who own several thousand acres they farm now but plan to turn into a suburb in 10 years - they would be glad to sign a 5 year option to buy contract on a large campus for cheap (you can even tell them there is a 99% chance they won't buy, they are going to farm it for a few years and then sell it so they are happy to take a tiny sum). I would be shocked if there were not similar situations a lot closer to their campus.

The idea is to put pressure on the locals - if you don't shape up we will move. A significant number probably like the college nearby overall.