Amazon does currently have a "seller fulfilled" Prime service. They disabled for awhile, and recently brought it back
Consumers pay for Prime, and with it the 2 day shipping on eligible items, and so they prefer buying items with Prime eligibility. I must disagree with the "costly" description, as cost incurred shipping with Amazon and drastically lower than shipping with other services.
Having worked with dozens of businesses on establishing their Amazon account, there are very few that can move the volume needed to achieve the economies of scale necessary to match the costs of using FBA services.
Consumers pay for Prime, and with it the 2 day shipping on eligible items, and so they prefer buying items with Prime eligibility. I must disagree with the "costly" description, as cost incurred shipping with Amazon and drastically lower than shipping with other services.
Having worked with dozens of businesses on establishing their Amazon account, there are very few that can move the volume needed to achieve the economies of scale necessary to match the costs of using FBA services.