The insurance market is very lucrative. It's up there with gambling and loans. There are so many insurance quotes affiliate sites who do nothing but blackhat google so they can get their useless site on top. I say useless because these sites can't really offer you the insurance rates comparison that they promise, they do not have the data. They are just in it to collect your details and pass them over to an insurance agent.

I used to run sites like these and it was frustrating because there isn't much you can to differentiate yourself from the competition.