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Something weird is going on with Apple Watch.

When the iPhone 12 came out in 2020, we got a new design language. Sharp flat edges were back. Every year since then we’ve been waiting for the watch to get a design update. But still in 2023 it’s the same old fat bubbly design which looks _very_ dated.

I wonder if Apple is waiting for some piece of tech to get better (batteries?), so they can launch a sleeker flatter watch.



They had a patent on putting auxiliary batteries in the watch band. I was so stoked and then nothing came of it. I’m guessing poor performance or a fire hazard. I waited way too long before I gave up on that every hitting the manufacturing floor.


Often companies sit on patents and do nothing with them simply to ensure their competitors can't use that innovative feature.




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