> OKCupid had a model that increases the likelihood of matching with someone and ...never using OKCupid again.
That was OKCupids claim, but was this claim ever proven through data that directly affirmed that as an outcome?
Often these websites have tiered profit schemes that can milk a user for $100+/m. Sometimes they gamify it, like loot boxing, to make it more lucrative. I don't remember OKCupid being any different.
Slow release may not be a bad thing. Modern dating seems so dehumanizing...if the NPC you're matched with doesn't check all of your preference boxes, reroll them.
But if OKCupid drags this process out so you only get n matches per month, they maximize revenue while maybe encouraging people to appreciate each other's differences.
Like getting a "crappy" CD from Columbia House...might as well listen to it. Maybe it'll grow on you!
That was OKCupids claim, but was this claim ever proven through data that directly affirmed that as an outcome?
Often these websites have tiered profit schemes that can milk a user for $100+/m. Sometimes they gamify it, like loot boxing, to make it more lucrative. I don't remember OKCupid being any different.