Good startups target power users. By "good" I mean companies that find true PMF and grow exponentially at near-zero CAC (i.e. the ones that earn - not buy - their growth).
Growth-oriented startups then run out of power users and start targeting the wider population; when the latter outnumber the former, power users fall by the wayside at best and are explicitly told to fuck off as uneconomical at worst.
Acquisition-oriented startups sell their power user base to a large company that’s unlikely to care about them and proceeds to tell them to fuck off (usually after some large-company-scale fleeting instant, like a couple of quarters).
That is why, most of the time, I now preemptively fuck off when I see a (VC-funded) startup targeting me as a power user of whatever they’re making. I’ve been burned too many times, and with all due respect to the cuddly techies running things at the moment, they don’t own the company.
I worked with a Marl once and couldn't do more than look on in disbelief. This was on the job (tech company), not after hours or standing in a customer service queue. He wasn't the CEO, but maybe had more potential than I thought?
Good startups target power users. By "good" I mean companies that find true PMF and grow exponentially at near-zero CAC (i.e. the ones that earn - not buy - their growth).