They all have the same coach that tells them it looks energetic.

They also all have the same script writer, and they all *emphasize* *words* in the *same* *powerful* *exciting* *way*.

I'm old enough to remember that Apple presentations, while being clearly marketing exercises, used to be a lot more organic and flowing.

> I'm old enough to remember that Apple presentations, while being clearly marketing exercises, used to be a lot more organic and flowing.

Remember Jobs ordering 4000 Latte to-go from Starbucks?

I knew the guy who answered the phone at that Starbucks. He worked with my ex there and it was funny hearing the story from his end.

Now that you said it, you are obligated to share more details! :)

The voice sounded female.

https://youtu.be/bd6dQmN-mPw?t=61

Go on.

That's back when they were live. The pre-recorded presentations are hideously overproduced mush with no excitement or soul.

This was entertaining to watch because it felt like a parody, a silicon valley marketing sketch. The intros/outros, strained but restrained excitement, over things that are marginal impact.

Like most years, the iphone is iterative. The iphone 15 is better than 14. This is good.

14 was pretty neat with SOS. What was the last "big" update to an iphone, that really shifted the market? Face-ID? removing the front button?

Haven't you heard? Available in new colors! You need a new cable! Notifications might, or might not, look different! Isn't that amazing?

Back in the 2010s there was a TED Talker/grifter who advocated a wider stance to project power and confidence. For a time that notion must have been picked up by political consultants, leading in the UK to the so-called Tory Power Stance:

https://www.theguardian.com/politics/2018/apr/30/sajid-javid...

Of course, connoisseurs of the historical documentary series “Blackadder” know that this has a tradition going back to Regency times.

You're referring to Amy Cuddy, promoter of "Power Posing" and one of the top 100 most inspiring women according to the BBC:

https://www.bbc.com/news/av/world-41521671

It was later discovered that her work was fraudulent and her coauthor walked back the claims.

I've only watched Tim Cook's introduction, but it sounds like his voice is being shifted (autotuned) to sound pitch-perfect. It's pretty uncanny valley and off-putting imho.

The whole presentation evokes the unsettling sensation of the uncanny valley for me. The presenters appear eerily humanoid in their demeanor, posture and gestures. The peculiar emphasis they use on certain words adds to this feeling too. I said this in another comment, their outfits also don't fit with what one would expect in a typical setting, they feel strangely "off" and out of place. Also... the disorienting special effects and the ambiguous nature of the campus visuals (real or simulated...or both? I can't tell) is just ... a lot. I know Apple is going for a certain look with these presentations but for me it's crossed a line. Kind of like watching one of those weird overly produced Netflix shows or something, where the lighting/coloring/etc is all wrong and fake feeling.

Black Mirror perhaps?

I didn't notice that as I don't really know his voice, but he definitely sounded weird to me.

They seem to be doing the same weird hand gestures, too. So strange, like corporate gang signs.

It feels like it’s the same person doing the presentation just face swapping for each section.

Maybe that's actually the case. Jensen Huang has done it, and it certainly cuts down on the filming and rehearsing time.

The thing that always gets me about these is their wardrobes. Something about them just seems off and I don’t understand the intention behind it. The colors and styles strike me as unusual. Anyone else ever feel this way?

Think this technique is often used to prevent the presenter from swaying side to side.

I assumed AI