People don't realize that many of the dev tools they use they are using more because of the large marketing reach of those dev tools than any objective decision to use the tool.
Entire companies have been built around the premise of good developer marketing, and if you're faang, you simply get to impose whatever developer trends you want to see in the market.
I'll never forget how wildly popular Stripe became overnight because of how easy their SDK's were - people were happy to give them a higher % of each transaction (all the stripe competitors at the time were cheaper -- this isn't true anymore, but was at the time). It always blew my mind that people were so willing to give up a % of each transaction to save an extra couple days of development.
Developers in general are notoriously susceptible to marketing trends and if you're building a dev tool that you want to gain traction you absolutely have to play that game.
Entire companies have been built around the premise of good developer marketing, and if you're faang, you simply get to impose whatever developer trends you want to see in the market.
I'll never forget how wildly popular Stripe became overnight because of how easy their SDK's were - people were happy to give them a higher % of each transaction (all the stripe competitors at the time were cheaper -- this isn't true anymore, but was at the time). It always blew my mind that people were so willing to give up a % of each transaction to save an extra couple days of development.
Developers in general are notoriously susceptible to marketing trends and if you're building a dev tool that you want to gain traction you absolutely have to play that game.