You guys used PHP? I started out with include directives with Apache, *.shtml files, and cgi-bin. SEO didn't even exist yet. You were either in the Yahoo! registry or you weren't. You just put your website URL at the bottom of the printed glossy brochures at the trade shows. "Mobile" wasn't a thing. Almost no one had any kind of cell phone. Pagers were still common. PalmPilots were brand spankin' new, a few hundred dollars (not including the 14.4kbps modem), and did not have web browsers.

(I'm not gonna claim things were better back then.)