The digital economy is agricultural revolution 2.0 (probably more like 20.0).
Claim a small corner of (digital) land so you can grow some revenue. Now you can produce content. But now you need to sustain your content production infrastructure for the benefits of revenue. We've now justified our initial claim. Then claim more land, tilling over organic content for an optimized, manufactured experience! Now that you have more land, you can grow more revenue! Now that you have revenue, expand your business! Oops, now your business needs more revenue or else it will starve. Claim more land! Rinse and repeat.
Claim a small corner of (digital) land so you can grow some revenue. Now you can produce content. But now you need to sustain your content production infrastructure for the benefits of revenue. We've now justified our initial claim. Then claim more land, tilling over organic content for an optimized, manufactured experience! Now that you have more land, you can grow more revenue! Now that you have revenue, expand your business! Oops, now your business needs more revenue or else it will starve. Claim more land! Rinse and repeat.