Wait - how does he simultaneously bid on a site with "no revenue" and then "kill 50% of it." If the revenue was meaningless then killing half of it shouldn't matter. If it wasn't meaningless then the "no revenue" comment makes no sense. Which is it?
Grandparent comment probably meant to say "no profit" instead of "no revenue". But yeah killing half of your revenue when you aren't even making profit yet is probably a bad idea.