Right? my wife is tenured at a big college and I make more than double her salary as an SWE. we're not going to have children so the benefit doesn't apply to us but i've seen it used to, for example, get a janitors kids into a college they would normally never afford (jesuit colleges offer this for staff across a network of other jesuit colleges, so for example you could be at loyola and your kids could go to fordham so long as they meet some academic requirements)