Good point. I disliked Bloomberg as an individual (although he proves me wrong in that height isn't everything) but thought the sugar tax was a great idea. I was quite depressed by the reaction to it, because a lot of left-leaning people took umbrage at it, citing the popularity of soda among minorities and the poor. I was more into party politics at the time, and was astonished at how intense and sustained the opposition was on Democratic forum sites.

Thoughtful arguments about public health policy, corporate greed, agricultural subsidies, etc. etc. were dismissed with bullshit rhetoric about people's right to enjoy their favorite soda flavor. It was organic too, in the sense of not being astroturfed - I knew the people on the forums quite well, but they just dumped all their regular principles once they felt they were affected b¥ an issue that hit their taste buds.