> Similar to mid-20th-century Swiss typography, Aptos is a sans serif.
Starting this paragraph immediately underneath an image of a serif version of the typeface made me briefly question everything I know about the subject.
Yeah. I have no idea what those images have to do with the surrounding text. Even ignoring the context, they don’t demonstrate what the font actually looks like all that well. That and, as others mentioned, it being published on medium.com instead of microsoft.com makes the whole thing look very unprofessional.
Starting this paragraph immediately underneath an image of a serif version of the typeface made me briefly question everything I know about the subject.