> I don’t think that means the iPhone couldn’t have higher than 90% approval rating.
I would be surprised if iPhone didn't have 90%+ customer satisfaction narrowly scoped to usage of the phone.
The product as hardware combined with software and supporting services are the best money can buy. Apple regularly pushes the smartphone category forward on fronts neglected by other companies.
That said, consumers seem to think more broadly about their experience than just the phone. For example an unexpected failure of an official or 3rd party case might influence overall satisfaction. The article mentions a 3% difference based on 5G availability, as another.
So without an explanation of the carve out, 99% does seem a bit too good to be true.
Apple should publish how these numbers are arrived at. If its a decent measurement it could help set an evolving standard for the category.
I would be surprised if iPhone didn't have 90%+ customer satisfaction narrowly scoped to usage of the phone.
The product as hardware combined with software and supporting services are the best money can buy. Apple regularly pushes the smartphone category forward on fronts neglected by other companies.
That said, consumers seem to think more broadly about their experience than just the phone. For example an unexpected failure of an official or 3rd party case might influence overall satisfaction. The article mentions a 3% difference based on 5G availability, as another.
So without an explanation of the carve out, 99% does seem a bit too good to be true.
Apple should publish how these numbers are arrived at. If its a decent measurement it could help set an evolving standard for the category.