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You can either sell one can of soda for $5 profit or you can sell ten for $1 profit.


Or you can sell 1 for $1 profit, and lose $4 dollars over one sell at $5.

Lower prices != more volume guaranteed, you have to find an equilibrium.


Something tells me Amazon understands price elasticity pretty well.


Of course. But I'm sure they have thought of that though before lowering their prices and their intention wasn't losing money.




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