I watched the university I was in for graduate school add all sorts of campus buildings, luxury apartments, and new administrative titles and hierarchies. Handing out massive contracts is a good job, but it's all borne on the students backs, and most of that stuff was not necessary for a good education.

They do a lot of catering to student egos too to get them in the door - "ooh, you're so special and wonderful, we're going to help you make it with our programs", knowing full well that most of the degrees were garbage.