Such is as it's always been. A few years ago, I worked for a B2B enterprise data security firm. We didn't sell snake oil at all -- but our customers were so used to hearing snake oil salesmen talk that they had very odd demands that didn't improve their security. And in some cases, reduced it.
Dealing with those expectations was always an issue.
Agreed! I was a bit dramatic with the whole "snake oil" statement, but managing buyer expectations and competitive pressures is definetly a grating experience.
Dealing with those expectations was always an issue.