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The problem is that the company is worth $20 billion only to Adobe.

And that explains why antitrust authorities around the world are interested in this deal: that kind of discrepancy suggests a market distortion in progress.



XD proved that Adobe doesn’t really care about the UX/UI design sector - Figma’s worth 20bn to Adobe to kneecap a potentially existential threat.


What about Adobe's competitors? It's not going to be worth that much less to them either


Which competitors? I can’t think of anybody but Adobe who would pay a premium for Figma.

It doesn’t fit in Autodesk’s portfolio, and their acquisition activity tends to be frugal.




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