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2012 Intel Mac Pro:

1) Expandable RAM

2) Trivially replaceable internal storage

3) Affordable to software developers

2023 Apple silicon Mac Pro:

None of the above

Craig Federighi in 2017: “I think if you use Xcode downloads as a metric, it’s possible software developers are actually our largest pro audience. It’s growing very quickly, it’s been fantastic.” https://daringfireball.net/2017/04/the_mac_pro_lives

I personally had a 2010 Mac Pro, and it was fantastic. But since then, Apple never again produced a Mac Pro that I wanted to or could buy. Going from $2500 base price in 2012 to $7000 in 2023 is absurd.

If you compare Apple's other Macs, for example the iMac had a base price of $1300 in 2012, and in 2023 it's... $1300.



Probably their largest audience on account of the disposable income




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