This really doesn't seem like he was saying at all. If you read the article, he actually doesn't have a problem with people throwing things on the ground, and is quite antagonistic towards the posted messages telling people to do otherwise. The only thing the article assumes is that it is desirable to have a bathroom that isn't persistently littered with paper towel on the floor. Is that something you disagree with?
The solution provided was to adapt to what users were already doing, suggesting that the management, who implied the action of discarding paper towels on the ground was bad, was wrong, and that it was the management which had to change. He was not suggesting that the behavior of the paper towel litter-ers had to change.
Especially the part about "false christian morality" is kind of weird. It's like you scanned through until you found one thing you think some philosophy you have applies to, so that you can comment on it, but you didn't understand or follow through with the rest of the article.
He thinks that throwing the towels on the floor is OK and that better still would be to install a new waste bin by the door. I agree with him. But he wants to reject moral language and label his approach 'pragmatic'.
In reality he merely has a different opinion as to what is right in the first place.
My concern is that if people do what they judge to be right but call it 'wrong' or 'pragmatic' or whatever then this can cause harmful confusion and guilt. And I think that the idea that 'Selfish == wrong; selfless == right' is the hangover of a puritanical strain of Christian thinking.
The solution provided was to adapt to what users were already doing, suggesting that the management, who implied the action of discarding paper towels on the ground was bad, was wrong, and that it was the management which had to change. He was not suggesting that the behavior of the paper towel litter-ers had to change.
Especially the part about "false christian morality" is kind of weird. It's like you scanned through until you found one thing you think some philosophy you have applies to, so that you can comment on it, but you didn't understand or follow through with the rest of the article.