Until a few years ago I didn't really mind ads - I would happily sit through them until my show came back.
Then in mid-2009 gocompare.com launched their ad campaign (with Wynne Evans singing.) They pushed it really hard - it was on nearly every show on every channel. The song was so irritating that I got into the habit of muting the TV during the commercial breaks.
If I had been a TV network executive, I would have refused to run those ads. They are so awful that they encourage viewers to avoid ads, and I'll bet it has decreased revenue from other advertisers.
Until a few years ago I didn't really mind ads - I would happily sit through them until my show came back.
Then in mid-2009 gocompare.com launched their ad campaign (with Wynne Evans singing.) They pushed it really hard - it was on nearly every show on every channel. The song was so irritating that I got into the habit of muting the TV during the commercial breaks.
If I had been a TV network executive, I would have refused to run those ads. They are so awful that they encourage viewers to avoid ads, and I'll bet it has decreased revenue from other advertisers.
Example: http://www.youtube.com/watch?v=F_-9QFvhQWo&noredirect=1