They've done some bit with it. I personally don't own any but my coworker was ecstatic to find a black dress that had multiple useable pockets. Most pockets, if present at all, in women's clothing is comically unusable and sometimes just for cosmetic use only (as in "looks like a pocket but can't even put coins in it" - not "can put cosmetics in it").

I like the idea they have, but I wear other clothing that is sufficiently pocketed for my use... though these phones are getting big and pockets aren't always keeping up with them.