Another myth that dovetails with the author's mention that pageviews don't matter: The only way to get traffic is to write about something a lot of people search for, thus the entire industry around Ahrefs and similar Google Search tools.
And yet. The blog posts that have been my breakout successes, when measured by pageviews or cold outreach or opportunities, are always about incredibly niche things. How to fix one specific thing on an obscure printer. My rambling ideas about a broader topic. If anything, the more niche, eccentric stuff that only matters to you helps you find your people, and that's where the magical connections happen. And the traffic, weirdly, as no one else is catering to your people as well as you can.
And yet. The blog posts that have been my breakout successes, when measured by pageviews or cold outreach or opportunities, are always about incredibly niche things. How to fix one specific thing on an obscure printer. My rambling ideas about a broader topic. If anything, the more niche, eccentric stuff that only matters to you helps you find your people, and that's where the magical connections happen. And the traffic, weirdly, as no one else is catering to your people as well as you can.