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For purchases like a new MacBook or iMac, I generally prefer to purchase them in-store, for a few reasons:

1) Save money on shipping 2) Get the item quicker 3) If there isn't someone in your household who is home during the day, having big/expensive things delivered to you is usually a huge pain in the ass.

Unfortunately, the Apple Stores (at least the ones I've been in) aren't really optimized for someone who knows exactly what they want and wants to get in and out as quickly as possible. Every time I've been in there to buy a computer, the experience has been really frustrating, as I have to wait forever for someone to help me, then they have to spend time tracking down someone who can go get the actual computer.

Obviously the model they use is working out incredibly well for them, I just wish they'd make it a little easier to actually buy stuff.



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