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"Yeah," I replied, "that's probably the right choice for you at this point. If you need another computer in the future, though, don't forget about us." The customer was stunned. She wanted to know why I wasn't pushing her toward the Mac. "Simple," I said, "we want you to buy an Apple because it's the best product for you, not because some pushy sales-person badgered you into a sale."

I can say that in my experience this is true in Apple stores. The last MBP I bought I had to buy in store to get a certain discount. The sales person at the store actually went through my various usage scenarios to see if there was a cheaper option for my needs. Not often that happens in a sales scenario.



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