One - I don't trust them... At some point they will do "beacon" or something similar again.
Two - Facebook will eventually either make you use FB gift cards or make a cut from the retailer. Either way, it will cost more.
Three - If I want a pair of khakis from the Gap, I can type "gap.com"... Or go down the Facebook navigation rabbit hole, which changes several times per year.
The only thing that makes sense to me for Facebook commerce is marketing at people who don't have access to credit cards, or at people whose only internet access is Facebook via feature phones.
> Three - If I want a pair of khakis from the Gap, I can type "gap.com"... Or go down the Facebook navigation rabbit hole, which changes several times per year.
I think you nailed it with 3. A constantly changing UI makes people hesitant to submit their credit cards. Whereas Amazon has looked pretty much the same for twenty years.
One - I don't trust them... At some point they will do "beacon" or something similar again.
Two - Facebook will eventually either make you use FB gift cards or make a cut from the retailer. Either way, it will cost more.
Three - If I want a pair of khakis from the Gap, I can type "gap.com"... Or go down the Facebook navigation rabbit hole, which changes several times per year.
The only thing that makes sense to me for Facebook commerce is marketing at people who don't have access to credit cards, or at people whose only internet access is Facebook via feature phones.