Using it effectively is hard. It requires developing pretty strong intuition as to what it's useful for and what it isn't, which means you have to work with it quite a bit before it "clicks" and you start finding it useful.

This is pretty unintuitive, especially given the hype around it.

Once you DO learn how to use it the productivity boost it can provide for all sorts of different things is substantial. I use it a dozen or so times a day at this point.

I've written a bit about how I use it here: https://simonwillison.net/series/using-chatgpt/