Fox earns exorbitant carriage fees from cable companies because they are one of the most watched among the demos that still cling to cable TV. They could practically run their business without ads and still stay afloat. Tucker will be 100% dependent on ads. And the advertisers will have to be willing to directly associate with his brand. More likely he'll have a small number of dedicated sponsors from ideological partners.

https://www.mediamatters.org/murdoch-family/fox-news-wants-m...