Yes, and the 'most watched cable show' just isn't that big.
Radio personalities in 1950 used to get 50 million listeners nightly.
In the 1970's almost everyone watched 'Walter Cronkite'
And as 'old timey' as it seems, 'Network TV' is still much bigger than Cable.
He's the king of a very, very wide field and it's still a narrow audience, and a much more narrow core.
Throw in the negative public bits and the toxic behind the scenes bits and that leaves out a lot of brands.
I can't really see any major brand buying in - not really even a beer or a truck, because there are other parts of the product line they have to protect.
Cars, drugs, consumer apparel, electronics, gas, retail, energy, entertainment, internet/mobile ... seriously which brand is going to go with him? Probably not even Under Armour.
And by the way, in the US advertisers have incredibly influence, and the 'Pillow Guy' who was a major advertiser pulled Tucker into saying things he wouldn't have otherwise said in terms of coverage - which is a serious credibility problem.
I think Tucker is going to be the new Rush Limbaugh - big audience, nice paycheque, influential, but not really mainstream.
Radio personalities in 1950 used to get 50 million listeners nightly.
In the 1970's almost everyone watched 'Walter Cronkite'
And as 'old timey' as it seems, 'Network TV' is still much bigger than Cable.
He's the king of a very, very wide field and it's still a narrow audience, and a much more narrow core.
Throw in the negative public bits and the toxic behind the scenes bits and that leaves out a lot of brands.
I can't really see any major brand buying in - not really even a beer or a truck, because there are other parts of the product line they have to protect.
Cars, drugs, consumer apparel, electronics, gas, retail, energy, entertainment, internet/mobile ... seriously which brand is going to go with him? Probably not even Under Armour.
And by the way, in the US advertisers have incredibly influence, and the 'Pillow Guy' who was a major advertiser pulled Tucker into saying things he wouldn't have otherwise said in terms of coverage - which is a serious credibility problem.
I think Tucker is going to be the new Rush Limbaugh - big audience, nice paycheque, influential, but not really mainstream.