> And him being a lightning rod of controversy is the only thing that hurt the company.
Even if I take as granted the advertiser problem is solved, it seems like Twitter has still been hurt by much more than having a controversial CEO:
1. Musk took on significant debt in order to buy a company already slightly losing money. Because of this, it's not good enough for advertisers to just "come back", they need to greatly increase their ad spend on twitter.
2. Twitter's attempt to find an alternative revenue source (the significant changes to Twitter Blue) seem to have largely failed.
3. The disaster with verification is driving away some of Twitter's most important posters that generated content on the website for free.
4. Twitter's reputation as an employer has plummetted and they are presumably not attracting anywhere near the amount of talent they previously did.
1. This would be true if he didn't massively axe the staff. So they are almost profitable now as he said. He has a lot of debt but even with the debt he's nearly break even.
2.First of all you don't really know the numbers, it's a guess at best.
3. They are getting bohemoth players who are going to be running shows on Twitter now. This is a huge deal and wasn't even possible on old Twitter.
4. People are desperate for jobs in tech right now. Besides they haven't been struggling to hire, they've been mostly laying off people.
As they run a profit they will pay that debt down (or refinance if rates go lower).
They are launching a lot of new stuff and the future looks way brighter
Even if I take as granted the advertiser problem is solved, it seems like Twitter has still been hurt by much more than having a controversial CEO:
1. Musk took on significant debt in order to buy a company already slightly losing money. Because of this, it's not good enough for advertisers to just "come back", they need to greatly increase their ad spend on twitter.
2. Twitter's attempt to find an alternative revenue source (the significant changes to Twitter Blue) seem to have largely failed.
3. The disaster with verification is driving away some of Twitter's most important posters that generated content on the website for free.
4. Twitter's reputation as an employer has plummetted and they are presumably not attracting anywhere near the amount of talent they previously did.