Previously, Linda Yaccarino helped launch Peacock, the NBC/Comcast streaming service that was provided free with our Internet connection for a few months. I would have to give this strategy credit: we actually watched it quite a bit. Unfortunately, the Peacock UX is quite bad, since resuming an episode often simply doesn't work and jumping forward forces you to watch commercials twice. So we may not end up subscribing when the free period ends.
If this was Yaccarino's decision, that's good marketing. But you need some follow-through as well.
It does seem like Peacock's success was a factor in her getting chosen as Twitter CEO. I find it hard to believe there's any nefarious intent e.g. finding a scapegoat. Its more like there are not too many takers for the job and they had to go with the best possible choice.
If this was Yaccarino's decision, that's good marketing. But you need some follow-through as well.