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I find it fascinating that Europeans are so enamored with Facebook that they choose it over Apple. I don't expect this attitude to become normal in the US anytime soon, if ever. The FB brand is becoming toxic.


Many may have already been users before the acquisition by Facebook. There were apparently over 400 million active users prior to the acquisition.

https://web.archive.org/web/20140412064444/http://blog.whats...


1. People care about money a lot more than about privacy. That leads to avoiding SMS / iPhone in a lot of countries.

2. WhatsApp is intentionally kept as a separate brand. Half of its users wouldn't even know that it's owned by FB.




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