Using a second app to perform a function in the primary app is a non-starter for >99% of people who don't already use OSM

A nice UI is completely and utterly useless for a business attempting to create an automated workflow from a spreadsheet for things like business hour updates and letting map publishers know when new stores are going to open.

So yeah, OSM is a nightmare for businesses to deal with. And unless that changes, its access to business information that people expect will remain severely limited.