The lack of foresight (and/or experience) by Musk here is breathtaking. The Internet collectively learned (I thought) a long time ago that if you don't provide a public API (that you can control/track) you're just going to wind up with end users and bots using your regular web endpoints to perform the same actions which is inefficient and slow; for both the clients and the service itself.

Endpoints meant for web browsers are about to get a whole lot more (fake) traffic which will throw off their metrics and mess with ad algorithms and by extension, ad revenue.