I think the new part is putting them on the start menu versus things like a widget bar or dedicated notifications area that you can easily totally ignore or turn off.
It's dumping clutter into things like "shut down" where you aren't expecting clutter.
Heh, I wish I could enable the fTPM in my motherboard so I could use it as a regular TPM under Linux, but Asrock fucked up the ACPI tables something fierce so Linux can't use it.
Definitely guarantees that the fTPM stays off on all of my machines so they can't be force upgraded.