I'm guessing the name is a play on 'swoll', which colloquially means 'muscular'.

http://www.urbandictionary.com/define.php?term=swoll

I feel slightly the same way, but after a few hours of searching for a new name with no luck, I always end up feeling better about swole.me :) I'm definitely open to suggestions, so PM me if you have them.

Swole means muscular, which for many is a good thing.