I've read the whole thing. Frankly, this was quite a depressing. Something about this Economic Reductionistic way of thinking puts me off. Even tough I agree with a lot of his points — for example, the importance of communication over anything else — it just seems like a very one-sided worldview. For example, he constantly outlines aspects 'business value', but not one sentence on the inherent, intrinsic joy of creating and building something (software in this case). And I think you can't just ignore that part.

As someone in this post has put it quite beautifully: > It's like telling a musician to become a DJ because the point of performing is to entertain people.