The union might literally want a seat reserved on the board, at licensing and terms negotiations, etc — to make sure the company stays/moves in a direction that employees support and that doesn’t squander employee loyalty in agreements that negatively impact them.

i suppose that could happen, it's not unheard of, but usually in exchange for wage/benefits concessions in a troubled industry as happened in the Rust Belt. In the case of a newly organized union they're much more likely talking about their seat at the negotiation table that unionizing creates.

I don’t really understand “juncture”, but money flows in the music and tech industries is changing, so it is nice if the people that produce the work make sure a good amount of money flows to them.

The music and tech industries are undergoing large changes and we need to make decisions NOW to make sure the industry stays healthy. We are unionizing to make sure that us workers are part of the decision making process.

Margins are getting sucked out of the music industry and people's willingness to pay any real amount of money for music has been trending downwards. Even the artists are pretty much only making there real money from touring. This will let Bandcamp employees crush the business faster then it would otherwise.

Expect a major downsizing in the next year or so.

They want a say in certain decisions being made at the higher levels.

They are scared of AI.

union bosses want a cut, that's what "seat at the table" means. How much are the dues? I wonder what worker protections have been promised vs what's going to show up in an actual contract. Is bandcamp going to take the threat of a strike seriously?