Good advice in general, but there's additional information coded in the words chosen. It shouldn't be a surprise that the Wall Street Journal would see falling rents as a "crush" given it's readership probably leans more towards landlord than tenant.

Yea, I do see that coded language, I just guess I’m a bit tired of picking apart language instead of discussing content. I’m not surprised at the headline for the same reason as you: “given its readership probably means more towards landlord than tenant.”